The jury will be advised to gauge the entries on the basis of
Large format hoardings in traditional outdoor spaces
Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats
Posters and other work for indoors (including malls, restrooms)
Advertising in or on moving public transport
Ads on the screen or inside cinema halls
Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.
The use of online/offline initiatives to create an interactive brand experience
The introduction of a new, clearly identifiable content initiative
A clearly identifiable content-based campaign with a specific marketing goal in mind
A refreshing, new way to distribute content via social platforms
The use of paid content to gain consumer attention
Design of catalogues, brochures, business communication/literature/publications for a brand
Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for
Packaging design with a focus on both, functionality and visual appeal
Visually attractive posters that convey the marketing message
Newsletters and emailers which create brand engagement
The use of design to make the brand message on social media more compelling
Corporate website that is aesthetically appealing and yet functionally efficient
Brand website that is aesthetically appealing and yet functionally efficient
News & features website that is aesthetically appealing and yet functionally efficient
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion
A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience
Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify
Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify
Cases in which the brand has been woven seamlessly into a long-format video/series
The use of live video by a brand to make consumers feel close to the action
Brand campaigns that use social media in a creative way across platforms.
The use of Facebook and its features to best distribute the brand's message and create consumer engagement.
The use of Snapchat and its features to best distribute the brand's message and create consumer engagement.
The use of Instagram and its features to best distribute the brand's message and create consumer engagement.
The use of Twitter and its features to best distribute the brand's message and create consumer engagement.
Campaigns that use multiple digital platforms in an integrated manner
Web banner created for websites, social media or blogs
Microsites created to help fulfil a specific marketing objective
The use of influencers to get the brand message across to the larger community of consumers
The use of video to further a company's corporate social responsibility objectives
The use of video to further a company's corporate social responsibility objectives
The creative deployment of user generated content in a social media brand campaign
A brand film which was meant to be TV-first
A single ad for a brand
A print campaign for a brand
Large format hoardings in traditional outdoor spaces
Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats
Posters and other work for indoors (including malls, restrooms)
Advertising in or on moving public transport
Ads on the screen or inside cinema halls
Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.
The use of online/offline initiatives to create an interactive brand experience
The introduction of a new, clearly identifiable content initiative
A clearly identifiable content-based campaign with a specific marketing goal in mind
A refreshing, new way to distribute content via social platforms
The use of paid content to gain consumer attention
Design of catalogues, brochures, business communication/literature/publications for a brand
Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for
Packaging design with a focus on both, functionality and visual appeal
Visually attractive posters that convey the marketing message
Newsletters and emailers which create brand engagement
The use of design to make the brand message on social media more compelling
Corporate website that is aesthetically appealing and yet functionally efficient
Brand website that is aesthetically appealing and yet functionally efficient
News & features website that is aesthetically appealing and yet functionally efficient
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion
A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience
Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify
Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify
Cases in which the brand has been woven seamlessly into a long-format video/series
The use of live video by a brand to make consumers feel close to the action
Brand campaigns that use social media in a creative way across platforms.
The use of Facebook and its features to best distribute the brand's message and create consumer engagement.
The use of Snapchat and its features to best distribute the brand's message and create consumer engagement.
The use of Instagram and its features to best distribute the brand's message and create consumer engagement.
The use of Twitter and its features to best distribute the brand's message and create consumer engagement.
Campaigns that use multiple digital platforms in an integrated manner
Web banner created for websites, social media or blogs
Microsites created to help fulfil a specific marketing objective
The use of influencers to get the brand message across to the larger community of consumers
The use of video to further a company's corporate social responsibility objectives
The use of video to further a company's corporate social responsibility objectives
The creative deployment of user generated content in a social media brand campaign
A brand film which was meant to be TV-first
A single ad for a brand
A print campaign for a brand
