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Do you need to be at least 12 before you can create great advertising?
Foxglove doesn't think so. And that's why young agencies (and others) under 12 who are creating exceptional work in marketing communication look on Foxglove Awards as the highest honour.

In its 6th edition, Foxglove continues to add more sub-categories to accommodate the refreshing work done in newer formats. Brand related communication, both in traditional and digital format, from online publishers, production houses, design firms, content creators, and agencies, can be submitted across 7 categories containing 48 sub-categories.

Foxglove has become one of the most revered advertising shows in India thanks to over 400 unique entities who have participated over the years.

If your agency or organisation is less than 12 years old and you believe your work speaks of the future, participate and you could take home a Foxglove metal!

After all, creativity knows no age.

Categories

The jury will be advised to gauge the entries on the basis of

  • Idea
  • Content
  • Design
  • Engagement

Ambient Media

Best Traditional Outdoor

Large format hoardings in traditional outdoor spaces

Non–Traditional Outdoor Media

Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats

Best Non-traditional Indoor Ambient Media

Posters and other work for indoors (including malls, restrooms)

Best Use of Transit Media

Advertising in or on moving public transport

Best Use of Cinema Advertising

Ads on the screen or inside cinema halls

Brand Activation

Best Brand Activation

Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.

Best Online Promotion

The use of online/offline initiatives to create an interactive brand experience

Content Marketing

Best Content Marketing Launch

The introduction of a new, clearly identifiable content initiative

Best Branded Content Campaign

A clearly identifiable content-based campaign with a specific marketing goal in mind

Best Use of Social Media for Content Distribution

A refreshing, new way to distribute content via social platforms

Best Native Advertising/Sponsored Content

The use of paid content to gain consumer attention

Design

Best Books/Diaries

Design of catalogues, brochures, business communication/literature/publications for a brand

Best Corporate/Brand Identity

Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

Best Packaging

Packaging design with a focus on both, functionality and visual appeal

Best Poster

Visually attractive posters that convey the marketing message

Best Product Design

Best Product Launch

Best Newsletter/Email Design

Newsletters and emailers which create brand engagement

Best Social Media Design

The use of design to make the brand message on social media more compelling

Best Corporate Website

Corporate website that is aesthetically appealing and yet functionally efficient

Best Brand Website

Brand website that is aesthetically appealing and yet functionally efficient

Best News & Features Website

News & features website that is aesthetically appealing and yet functionally efficient

Digital

Best Innovation in Digital

Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

Best Mobile Marketing

A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience

Best Digital Brand Video (Single)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Digital Brand Video (Campaign)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Brand Integration

Cases in which the brand has been woven seamlessly into a long-format video/series

Best Real Time Video

The use of live video by a brand to make consumers feel close to the action

Best Social Media (Campaign)

Brand campaigns that use social media in a creative way across platforms.

Best Use of Facebook

The use of Facebook and its features to best distribute the brand's message and create consumer engagement.

Best Use of Tik Tok

Best Use of VR/AR

Best Use of Instagram

The use of Instagram and its features to best distribute the brand's message and create consumer engagement.

Best Use of Twitter

The use of Twitter and its features to best distribute the brand's message and create consumer engagement.

Best Online Integrated (Campaign)

Campaigns that use multiple digital platforms in an integrated manner

Best Use of Hashtags

Best Web Banner

Web banner created for websites, social media or blogs

Best Promo Short Form (30 seconds and under)

Best Promo Long Form (30 seconds and over)

Best Promo For A Show

Best Microsite

Microsites created to help fulfil a specific marketing objective

Best Use of Influencer Marketing

The use of influencers to get the brand message across to the larger community of consumers

Best Use of Video for CSR

The use of video to further a company's corporate social responsibility objectives

Best Use of Social Media for CSR

The use of video to further a company's corporate social responsibility objectives

Best Application of User Generated Content

The creative deployment of user generated content in a social media brand campaign

Film

Best TVC

A brand film which was meant to be TV-first

Print

Print Ad (Single)

A single ad for a brand

Print Ad (Campaign)

A print campaign for a brand

Best Traditional Outdoor

Large format hoardings in traditional outdoor spaces

Non–traditional outdoor media

Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats

Best Non-traditional Indoor Ambient Media

Posters and other work for indoors (including malls, restrooms)

Best Use of Transit Media

Advertising in or on moving public transport

Best Use of Cinema Advertising

Ads on the screen or inside cinema halls

Best Brand Activation

Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.

Best Online Promotion

The use of online/offline initiatives to create an interactive brand experience

Best Content Marketing Launch

The introduction of a new, clearly identifiable content initiative

Best Branded Content Campaign

A clearly identifiable content-based campaign with a specific marketing goal in mind

Best Use of Social Media for Content Distribution

A refreshing, new way to distribute content via social platforms

Best Native Advertising/Sponsored Content

The use of paid content to gain consumer attention

Best Books/Diaries

Design of catalogues, brochures, business communication/literature/publications for a brand

Best Corporate/Brand Identity

Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

Best Packaging

Packaging design with a focus on both, functionality and visual appeal

Best Poster

Visually attractive posters that convey the marketing message

Best Product Design

Best Product Launch

Best Newsletter/Email design

Newsletters and emailers which create brand engagement

Best Social Media Design

The use of design to make the brand message on social media more compelling

Best Corporate Website

Corporate website that is aesthetically appealing and yet functionally efficient

Best Brand Website

Brand website that is aesthetically appealing and yet functionally efficient

Best News & Features Website

News & features website that is aesthetically appealing and yet functionally efficient

Best Innovation in Digital

Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

Best Mobile Marketing

A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience

Best Digital Brand Video (Single)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Digital Brand Video (Campaign)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Brand Integration

Cases in which the brand has been woven seamlessly into a long-format video/series

Best Real Time Video

The use of live video by a brand to make consumers feel close to the action

Best Social Media (Campaign)

Brand campaigns that use social media in a creative way across platforms.

Best Use of Facebook

The use of Facebook and its features to best distribute the brand's message and create consumer engagement.

Best Use of Tik Tok

Best Use of VR/AR

Best Use of Instagram

The use of Instagram and its features to best distribute the brand's message and create consumer engagement.

Best Use of Twitter

The use of Twitter and its features to best distribute the brand's message and create consumer engagement.

Best Online Integrated (Campaign)

Campaigns that use multiple digital platforms in an integrated manner

Best Use of Hashtags

Best Web Banner

Web banner created for websites, social media or blogs

Best Promo Short Form (30 seconds and under)

Best Promo Long Form (30 seconds and over)

Best Promo For A Show

Best Microsite

Microsites created to help fulfil a specific marketing objective

Best Use of Influencer Marketing

The use of influencers to get the brand message across to the larger community of consumers

Best Use of Video for CSR

The use of video to further a company's corporate social responsibility objectives

Best Use of Social Media for CSR

The use of video to further a company's corporate social responsibility objectives

Best Application of User Generated Content

The creative deployment of user generated content in a social media brand campaign

Best TVC

A brand film which was meant to be TV-first

Print Ad (Single)

A single ad for a brand

Print Ad (Campaign)

A print campaign for a brand

Jury

To be announced soon...

How to enter

While preparing your entries:
  • When preparing your submission for Foxglove awards, please review the entry criteria carefully.
  • Please ensure that your submission contains sufficient information. Do include relevant facts and figures where possible. Some categories may ask you to include details of a particular initiative (For e.g. Best Innovation in Digital, Mobile Marketing campaign etc.). Kindly select those that best promote your expertise.
Post Registration:
  • Once you register for the submission, login credentials for your entry account will be generated and emailed to you. You can use your entry account to add or delete your submissions for the awards and create a wishlist of entries and submit the final ones by adding those to the cart.
  • Also, we publish winners' gallery of work in the book called Foxglove Showcase. Please ensure that you submit high-res version of the creative.
  • The contact details you provide in your entry form will be used throughout the awards process. If these details change after the form has been submitted, please send your new contact information by email to debashish.chakraborty@afaqs.com
Post entry submission:
  • This entity name and address quoted in the registration form will be used for further correspondence relating to your entry, including any notification of shortlisting(*), so please do cross-check this, particularly if your company has submitted more than one entry in any category.
  • Please note that we will use the company name rather than that of the project or team in our coverage.
How to make effective entries?

Mantras for making an impactful award entry:

  • Stick to the word limit - short & crisp fits the bill
  • Avoid PR jargon & back your words with relevant facts instead
  • For e.g. 'Synergies' were created or Integration was ‘seamless’ but 'How?'
  • Write persuasively
  • Include supporting evidence
  • Ensure the links you submit are accessible
  • Don't forget to take a thumbs up from your client
  • PROOFREAD & ensure there are no spelling and grammatical errors.

Rules

Eligibility:
  • Foxglove Awards was established in 2015 with the primary objective of spotting and rewarding original creative work in marketing communication from young agencies (creative, OOH, media, digital, design etc.).
  • Other than agencies, any entity – web publishers, content creators, design and production house – can also apply as long as it is less than 12 years old.
  • Entries from freelancers and individuals will not be accepted.
National & Regional Entries or Both:

Companies can choose to compete in one of three ways:

  • National: To compete against the best and brightest from all over India.
  • Regional: To pit your work against the best from your region, click here.
  • Both National and Regional: If you'd like to enter the same piece of work in both National and Regional contests.
Entry Guidelines:
  • A single piece of work can be entered in more than one category or sub category.
  • A single piece of work can be entered in Regional, National, or both.
  • Please ensure that the entries submitted to the afaqs! Foxglove Awards should have been released for between April 1, 2019 and March 31, 2020.
  • Entries should be approved by the clients. Early Bird Discount Extended till June 08, 2020
Results:
  • The decision of the jury will be final and binding.
  • There will be no shortlist issued before the final awards ceremony. However, the shortlisted entries will be given excellence certificates after the announcement of the awards.
  • An agency, which wins the National Award for a piece of work will automatically be excluded from the Regional Award for the same work.
Mode of Payment:
  • The payment can be made online by credit/debit cards, net banking or via cheques.
  • Please make your Crossed Cheque or Bank Draft payable to "Banyan Netfaqs Pvt Ltd" in INR only, and mail the same at Banyan Netfaqs Pvt Ltd, B-3, Ground Floor, Sector 4, Noida 201301.
  • The entry will be considered accepted only when the entry fees has reached us (in case of net banking and cheques) For pricing details, kindly visit the Registration page.

Judging process

Judging Process:
  • All the entries submitted are first scanned by a jury of young, well-known creative talent
  • The shortlisted work is then presented to top creative bosses.
  • Each piece of work will be judged by the members of the Jury. The shortlist so created is then sent to the grand jury members. In each case, they will judge on the scale of 1 to 10, where 1 is poor and 10 is exceptional.
  • To get a gold, a piece of work should not only be the top scorer in its category but should also get an average score of at least 7 points in National. Similarly, the minimum score for silver and bronze are 6 and 5 for National. For entries participating in any of the four regions, the minimum scores necessary are 6,5,4.
Judging Criteria:
  • Foxglove Awards aim to identify and celebrate original creative marketing communication from young entities, less than 12 years old.
  • The jury will be advised to gauge entries on the basis of idea, content, design, and engagement.

Contact

For Sponsorship

Samarjit Singh

For Entry Submissions

Surabhi Pandey

Priyanshi Badoni

For Everything Else

Debashish Chakraborty