*Agencies, web publishers, content creators, production and design units.

The jury will be advised to gauge the entries on the basis of

Idea
Content
Design
Engagement

Best Traditional Outdoor
Large format hoardings in traditional outdoor spaces

Best Non-Traditional Outdoor Media
Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats

Best Non-Traditional Indoor Ambient Media
Posters and other work for indoors (including malls, restrooms)

Best Use of Transit Media
Advertising in or on moving public transport

Best Use of Cinema Advertising
Ads on the screen or inside cinema halls

Best Brand Activation
Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.

Best Online Promotion
The use of online/offline initiatives to create an interactive brand experience

Best Content Marketing Launch
The introduction of a new, clearly identifiable content initiative

Best Branded Content Campaign
A clearly identifiable content-based campaign with a specific marketing goal in mind

Best Use of Social Media for Content Distribution
A refreshing, new way to distribute content via social platforms

Best Native Advertising/Sponsored Content
The use of paid content to gain consumer attention

Best Books/Diaries/Calendars
Design of catalogues, brochures, business communication/literature/publications for a brand

Best Corporate/Brand Identity
Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

Best Packaging
Packaging design with a focus on both, functionality and visual appeal

Best Poster
Visually attractive posters that convey the marketing message

Best Newsletter/Email design
Newsletters and emailers which create brand engagement

Best Social Media Design
The use of design to make the brand message on social media more compelling

Best Corporate Website
Corporate website that is aesthetically appealing and yet functionally efficient

Best Brand Website
Brand website that is aesthetically appealing and yet functionally efficient

Best News & Features Website
News & features website that is aesthetically appealing and yet functionally efficient

Best Product Design
The design of physical commercial products, from homeware to transport to health and more.

Best Product Launch
Marketing strategy applied in the launch of a product or brand. This could include either a digital campaign, launch event, PR, social media, etc.

Best Innovation in Digital
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

Best Mobile Marketing
A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience

Best Digital Brand Video (Single)
Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Digital Brand Video (Campaign)
Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Brand Integration
Cases in which the brand has been woven seamlessly into a long-format video/series

Best Real Time Video
The use of live video by a brand to make consumers feel close to the action

Best Social Media Campaign
Brand campaigns that use social media in a creative way across platforms.

Best Use of Facebook
The use of Facebook and its features to best distribute the brand's message and create consumer engagement.

Best Use of Snapchat
The use of Snapchat and its features to best distribute the brand's message and create consumer engagement.

Best Use of Instagram
The use of Instagram and its features to best distribute the brand's message and create consumer engagement.

Best Use of Twitter
The use of Twitter and its features to best distribute the brand's message and create consumer engagement.

Best Online Integrated Campaign
Campaigns that use multiple digital platforms in an integrated manner

Best Web Banner
Web banner created for websites, social media or blogs

Best Microsite
Microsites created to help fulfil a specific marketing objective

Best Use of Influencer Marketing
The use of influencers to get the brand message across to the larger community of consumers

Best Use of Video for CSR
The use of video to further a company's corporate social responsibility objectives

Best Use of Social Media for CSR

Best Application of User Generated Content
The creative deployment of user generated content in a social media brand campaign

Best Use of Short-Form Video
The use of short-form video creation platforms like ZEE HiPi, MX TakaTak, Mitron TV, etc, to drive a brand's marketing message. Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats. The entries will be primarily judged on the marketing idea and execution and not merely leveraging the medium's features.

Best Use of Hashtags
The use of Hashtags to optimise and popularise a campaign. Participants are advised to submit how they innovatively created and used hashtags. Engagement stats are mandatory.

Best Promo Short Form (30 seconds and under)
Creative use of digital video as part of a brand campaign. The films should be digital-first; mere re-runs of TV ad films will not qualify. Only one video per entry.

Best Promo Long Form (30 seconds and over)
Creative use of digital video as part of a brand campaign. The films should be digital-first; mere re-runs of TV ad films will not qualify. Only one video per entry.

Best Promo For A Show
Promotion of an online video programme. Only one video per entry may be submitted.

Best TVC
A brand film which was meant to be TV-first

Print Ad/Single
A single ad for a brand

Print Ad/Campaign
A print campaign for a brand

Taxes additional as applicable*