#FoxgloveAwards

India’s biggest award for young agencies

The jury will be advised to gauge the entries on the basis of

Idea | Content | Design | Engagement

a. Best Traditional Outdoor
Large format hoardings in traditional outdoor spaces

b. Best Non-Traditional Outdoor Media
Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats

c. Best Non-Traditional Indoor
Posters and other work for indoors (including malls, restrooms)

a. Best Brand Activation
Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers

b. Best Online Promotion
The use of online/offline initiatives to create an interactive brand experience

a. Best Books/Diaries/Calendars
Design of catalogues, brochures, business communication/literature/publications for a brand

b. Best Corporate/Brand Identity
Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

c. Best Packaging
Packaging design with a focus on both, functionality and visual appeal

d. Best Poster
Visually attractive posters that convey the marketing message

e. Best Newsletter/Email design
Newsletters and emailers which create brand engagement

f. Best Social Media Design
The use of design to make the brand message on social media more compelling

g. Best Corporate Website
Corporate website that is aesthetically appealing and yet functionally efficient

h. Best Brand Website
Brand website that is aesthetically appealing and yet functionally efficient

i. Best Product Design
The design of physical commercial products, from homeware to transport to health and more

a. Best Innovation in Digital
Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

b. Best Brand Integration
Cases in which the brand has been woven seamlessly into a long-format video/series

c. Best Online Integrated Campaign
Campaigns that use multiple digital platforms in an integrated manner

d. Best Microsite
Microsites created to help fulfil a specific marketing objective

e. Best Application of User Generated Content
The creative deployment of user generated content in a social media brand campaign

a. Best Use of Video for Influencer Marketing
The use of video in a creative manner to promote a brand

b. Most Witty Use of Influencer(s)
The witty use of influencer(s) to create engagement for brand

c. Best Use of Influencer(s) for Moment Marketing
The use of influencer(s) by a brand to capitalize on a trend or event

d. Best Use of Influencer(s) on YouTube
Use of YouTube in a creative way to convey a brand message via influencers

e. Best Use of Influencer(s) on Instagram
Use of Instagram in a creative way to convey a brand message via influencers

f. Best Use of Influencer(s) on Facebook
Use of Facebook in a creative way to convey a brand message via influencers

g. Best Use of Influencer(s) (Multiplatform)
Use of various platforms in a creative way to convey a brand message via influencers

h. Best Use of Influencer(s) in B2B
Use of influencers in a B2B campaign

i. Best Use of Influencer(s) for Consumer Durables
Best use of influencers in a creative way to promote a Consumer Durables brand. This could be standalone ad or part of a broader campaign. This includes home appliances, electronic gadgets, etc.

j. Best Use of Influencer(s) for Packaged Goods
Best use of influencers in a creative way to promote a Packaged Goods brand. This could be standalone ad or part of a broader campaign. This includes food, beverages, cosmetics, etc.

k. Best Use of Influencer(s) for Lifestyle Brands
Best use of influencers in a creative way to promote a Lifestyle brand. This could be a standalone ad or part of a broader campaign. This includes fashion, personal hygiene, cosmetics, wearables, etc.

l. Best Use of Influencer(s) for Service Brands
Best use of influencers in a creative way to promote a Service brand. This could be a standalone ad or part of a broader campaign. This includes airlines, banks, etc.

a. Best Print Ad (Single)
The creative use of print in a single ad for a brand

b. Best Print Ad (Campaign)
The use of print in a creative manner for a brand campaign

a. Best Content Marketing for a Product Launch
The introduction of a new, clearly identifiable content initiative for a product launch

b. Best Branded Content (Single)
A clearly identifiable content-based ad with a specific marketing goal in mind

c. Best Branded Content (Campaign)
A clearly identifiable content-based ad campaign with a specific marketing goal in mind

d. Best Use of a Visual
The use of visual content (images, videos and GIFs) to promote a product or service

e. Best Use of Text
Using the medium of text to amplify the reach and create impact in a content marketing campaign

a. Best Social Media Campaign
Brand campaigns that use social media in a creative way across platforms

b. Best Use of Facebook
The use of Facebook and its features to best create and distribute the brand's message and create consumer engagement

c. Best Use of Instagram
The use of Instagram and its features to best create and distribute the brand's message and create consumer engagement

d. Best Use of LinkedIn
The use of LinkedIn and its features to best create and distribute the brand's message and create consumer engagement

e. Best Use of Social Media for CSR
The use of social media to further a company's CSR objectives

f. Best Use of Short-Form Video on Social Media
The use of short-form video creation platforms like Facebook, Instagram, YouTube etc, to drive a brand's marketing message (60 seconds or less)

g. Best Use of Social Media for Content Distribution
A refreshing, new way to distribute content via social platforms

a. Best Digital Brand Video (Single)
Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

b. Best Digital Brand Video (Campaign)
Video campaign specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

c. Best Use of Video for CSR
The use of video to further a company's corporate social responsibility objectives

d. Best TVC
A brand film which was meant to be TV-first

e. Best Use of Drone to Make a Brand Video
The use of drones to elevate the the cinematography experience in an ad or a campaign

SPECIAL AWARDS

The participant that receives the highest number of points* will receive one of the following titles:

FOXGLOVE AGENCY OF THE YEAR

All participants will be automatically considered for this title. They do not have to pay an additional fee.

FOXGLOVE YOUNG AGENCY OF THE YEAR

All participating agencies which are 6 years old or less will be considered for this title. They do not have to pay an additional fee.

*Participants will receive the points below for metals won. Only 'National' entries will be considered for these two Special Awards

Gold: 30 points | Silver: 20 points | Bronze: 10 points (Example, a participant that wins a Gold, a Silver and a Bronze will have scored 30 + 20 + 10 = 60 points)

In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.