Archive
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Trophy Island
For Restless, Creative 12-year-olds* and less

The jury will be advised to gauge the entries on the basis of

  • Idea
  • Content
  • Design
  • Engagement

Ambient Media

Best Traditional Outdoor

Large format hoardings in traditional outdoor spaces

Non–Traditional Outdoor Media

Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats

Best Non-traditional Indoor Ambient Media

Posters and other work for indoors (including malls, restrooms)

Best Use of Transit Media

Advertising in or on moving public transport

Best Use of Cinema Advertising

Ads on the screen or inside cinema halls

Brand Activation

Best Brand Activation

Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.

Best Online Promotion

The use of online/offline initiatives to create an interactive brand experience

Content Marketing

Best Content Marketing Launch

The introduction of a new, clearly identifiable content initiative

Best Branded Content Campaign

A clearly identifiable content-based campaign with a specific marketing goal in mind

Best Use of Social Media for Content Distribution

A refreshing, new way to distribute content via social platforms

Best Native Advertising/Sponsored Content

The use of paid content to gain consumer attention

Design

Best Books/Diaries/Calendars

Design of catalogues, brochures, business communication/literature/publications for a brand

Best Corporate/Brand Identity

Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

Best Packaging

Packaging design with a focus on both, functionality and visual appeal

Best Poster

Visually attractive posters that convey the marketing message

Best Newsletter/Email Design

Newsletters and emailers which create brand engagement

Best Social Media Design

The use of design to make the brand message on social media more compelling

Best Corporate Website

Corporate website that is aesthetically appealing and yet functionally efficient

Best Brand Website

Brand website that is aesthetically appealing and yet functionally efficient

Best News & Features Website

News & features website that is aesthetically appealing and yet functionally efficient

Digital

Best Innovation in Digital

Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

Best Mobile Marketing

A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience

Best Digital Brand Video (Single)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Digital Brand Video (Campaign)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Brand Integration

Cases in which the brand has been woven seamlessly into a long-format video/series

Best Real Time Video

The use of live video by a brand to make consumers feel close to the action

Best Social Media (Campaign)

Brand campaigns that use social media in a creative way across platforms.

Best Use of Facebook

The use of Facebook and its features to best distribute the brand's message and create consumer engagement.

Best Use of Snapchat

The use of Snapchat and its features to best distribute the brand's message and create consumer engagement.

Best Use of Instagram

The use of Instagram and its features to best distribute the brand's message and create consumer engagement.

Best Use of Twitter

The use of Twitter and its features to best distribute the brand's message and create consumer engagement.

Best Online Integrated (Campaign)

Campaigns that use multiple digital platforms in an integrated manner

Best Web Banner

Web banner created for websites, social media or blogs

Best Microsite

Microsites created to help fulfil a specific marketing objective

Best Use of Influencer Marketing

The use of influencers to get the brand message across to the larger community of consumers

Best Use of Video for CSR

The use of video to further a company's corporate social responsibility objectives

Best Use of Social Media for CSR

The use of video to further a company's corporate social responsibility objectives

Best Application of User Generated Content

The creative deployment of user generated content in a social media brand campaign

Film

Best TVC

A brand film which was meant to be TV-first

Print

Print Ad (Single)

A single ad for a brand

Print Ad (Campaign)

A print campaign for a brand

Best Traditional Outdoor

Large format hoardings in traditional outdoor spaces

Non–traditional outdoor media

Bus shelters, digital screens, pole kiosks, ads at metro stations and other such smaller formats

Best Non-traditional Indoor Ambient Media

Posters and other work for indoors (including malls, restrooms)

Best Use of Transit Media

Advertising in or on moving public transport

Best Use of Cinema Advertising

Ads on the screen or inside cinema halls

Best Brand Activation

Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.

Best Online Promotion

The use of online/offline initiatives to create an interactive brand experience

Best Content Marketing Launch

The introduction of a new, clearly identifiable content initiative

Best Branded Content Campaign

A clearly identifiable content-based campaign with a specific marketing goal in mind

Best Use of Social Media for Content Distribution

A refreshing, new way to distribute content via social platforms

Best Native Advertising/Sponsored Content

The use of paid content to gain consumer attention

Best Books/Diaries/Calendars

Design of catalogues, brochures, business communication/literature/publications for a brand

Best Corporate/Brand Identity

Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

Best Packaging

Packaging design with a focus on both, functionality and visual appeal

Best Poster

Visually attractive posters that convey the marketing message

Best Newsletter/Email design

Newsletters and emailers which create brand engagement

Best Social Media Design

The use of design to make the brand message on social media more compelling

Best Corporate Website

Corporate website that is aesthetically appealing and yet functionally efficient

Best Brand Website

Brand website that is aesthetically appealing and yet functionally efficient

Best News & Features Website

News & features website that is aesthetically appealing and yet functionally efficient

Best Innovation in Digital

Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

Best Mobile Marketing

A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience

Best Digital Brand Video (Single)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Digital Brand Video (Campaign)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Brand Integration

Cases in which the brand has been woven seamlessly into a long-format video/series

Best Real Time Video

The use of live video by a brand to make consumers feel close to the action

Best Social Media (Campaign)

Brand campaigns that use social media in a creative way across platforms.

Best Use of Facebook

The use of Facebook and its features to best distribute the brand's message and create consumer engagement.

Best Use of Snapchat

The use of Snapchat and its features to best distribute the brand's message and create consumer engagement.

Best Use of Instagram

The use of Instagram and its features to best distribute the brand's message and create consumer engagement.

Best Use of Twitter

The use of Twitter and its features to best distribute the brand's message and create consumer engagement.

Best Online Integrated (Campaign)

Campaigns that use multiple digital platforms in an integrated manner

Best Web Banner

Web banner created for websites, social media or blogs

Best Microsite

Microsites created to help fulfil a specific marketing objective

Best Use of Influencer Marketing

The use of influencers to get the brand message across to the larger community of consumers

Best Use of Video for CSR

The use of video to further a company's corporate social responsibility objectives

Best Use of Social Media for CSR

The use of video to further a company's corporate social responsibility objectives

Best Application of User Generated Content

The creative deployment of user generated content in a social media brand campaign

Best TVC

A brand film which was meant to be TV-first

Print Ad (Single)

A single ad for a brand

Print Ad (Campaign)

A print campaign for a brand

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